Grow your footprint through learning relationships

Farmers can be reluctant to adopt new products and practices. As a seed supplier, you approach partnerships with a genuine interest in helping each farmer become more effective. When both parties bring unique knowledge to a conversation in order to discover the best possible farming practice in each field, a learning relationship is born. In order to build a learning relationship, you have to make the first move by offering data-driven service that delivers authentic value. How many learning relationships are you building?

Connect with the next generation

With numerous mapping systems available on the market, each offering various features and incentives, it can be difficult to stand out in the industry. You may wonder if the time required to setup field boundaries up front will pay off. The good news is that with MyFarms, you can choose how much time you spend with each customer, based on the type of relationship you intend to build.

Setup field boundaries once. Forever.

In most cases, farmers will be able to outline their own field boundaries. After the field boundaries have been entered, which only needs to be done once, you can help customers find the best genetic, trait, treatment, and population for years to come.

Earn trust by doing the right thing

There will be times when the data indicates that a lower population is best for certain soil types or that a certain genetic suffers from weak stalks at higher populations. Naturally, you and the customer always have the ability to override the system, but there will be times when you should encourage the customer to drop his populations for these important reasons. While this may hurt your commission on the order at hand, it will benefit your learning relationship for years to come.

Build loyalty by being better

When you help customers combine their field knowledge with company research to find the best answer in each field, you accomplish something together that was previously impossible. You have the opportunity to be at the forefront of this exciting technology, and to assume a leadership position among your customers.

Put your research to work

You pride yourself on building personal relationships with farmers and doing the right thing for them. It’s not just business as usual, it’s personal.

You've invested heavily in research to understand how your corn hybrids and soybean varieties respond in different situations. From the replicated test plots you’ve run for years to the data provided by your genetic suppliers, you see exciting opportunities to bring more intelligent recommendations to farmers by combining your product knowledge with their field knowledge.

MyFarms partners with seed companies to build customized processes and equations. Apply your product, customer, and agronomic know-how to generate more accurate hybrid recommendations and seeding rates. Our commitment to your satisfaction ensures we won’t stop working on your software experience until you are pleased with the recommendations. Because like you, we make customer success a matter of personal pride.

Grower expectations are changing quickly

It’s hard to find a recent farm magazine without reading bold claims made by input suppliers turned suftware providers. Farmers are also quickly being educated by other industry voices about the value of their field data and the potential positive impact of making smarter farming decisions.

Tighter farming margins require more careful input management. Sophisticated farmers want to maximize the profitability of every acre by letting data drive smarter, practical decisions. Many are searching for partners who can bridge this gap, and MyFarms can help them do it.

Differentiate seed products by bundling data products

Now is the time to deliver not only superior seed, but superior service. Apply all that you know about your lineup and find the best genetic, trait, treatment, and population combination for each field. For your more tech savvy growers, offer variable rate seeding plans that keep them in the driver’s seat. Recommending how farmers can realize the full potential of your portfolio will shine a bright light on what you’ve always done best.

Grow your footprint through learning relationships

Farmers are tired of people trying to sell them stuff. But you come with a genuine interest in helping a farmer become more effective. When both parties bring unique knowledge to a conversation in order to discover the best possible farming practice in each field, a learning relationship is born. In order to build a learning relationship, you have to make the first move by offering data-driven service that delivers authentic value. How many learning relationships is your team building?

Earn trust by doing the right thing

There will be times when the data indicates that a lower population is best for certain soil types or that a certain genetic suffers from weak stalks at higher populations. Naturally, you and the customer always have the ability to override the system, but there will be times when you should encourage the customer to drop his populations for these important reasons and while this may hurt your commission on the order at hand, it will benefit your learning relationship for years to come.

Write a customer’s order early, not often

Does your company offer an early order discount? How many of those early orders do you consider to be "solid"? How many of those orders are likely to change or be cancelled altogether?

Although it takes a little extra care to make a field-specific, data-driven recommendation early in the season, orders placed in this way are less likely to change prior to shipping season because the approach is more thoughtful, complete and deliberate.

Consider a few of the business benefits that result from retaining genuinely solid orders early in the selling season:

• The customer is less likely to take a meeting with your competitor.
• You can avoid massive inventory changes due to customers changing their orders late in the season.
• Shipping operations become more efficient when fewer orders need to be changed.